Streaming Media East Advance Program, V2, Feb 9 2016 – Sessions in red are not available. Questions, email/call Dan Rayburn - mail@danrayburn.com – 917.523.4562

Tuesday, May 10, 2016

9:00 a.m. - 10:00 a.m.	Welcome & Keynote: To Be Announced
10:00 a.m.-10:30 a.m.	Coffee Break - Visit the Exhibit Hall
	Track A – Regent	Track B – Nassau	Track C – Murray Hill	Track D – Gramercy B
10:30 a.m. – 11:30 a.m.	A101 How To: Encoding Live and On-Demand Video Using HEVC This session explores the current status of HEVC, including an update on the proposed royalty terms and status of High Dynamic Range Specifications, and the status of competitive technologies such as PERSEUS, VP9, and the codec from the Alliance for Open Media. The presentation then examines who’s using HEVC in 2016 and for which type of applications. The session concludes by presenting the key similarities and differences between H.264 and H.265, and techniques for optimizing the quality of HEVC encoding, particularly for those using the x265 codec.	B101 The Great Unbundling and the Mass Re-bundling With most major television outlets developing some form of subscription or advertiser supported OTT video application—and countless upstarts developing new programming for the new format—the great unbundling of cable channels has begun. Is it true that the a la carte model is unsustainable? What are the advantages of an unbundled marketplace for content owners and consumers? What are the opportunities for upstarts in an infinite channel marketplace? How will content and marketing evolve in this new paradigm, and what are the principles of next-generation channel bundling and marketing?	C101 How To: Live Social Broadcasting: Comparing Facebook Live, YouTube Live and Periscope Attendees to this session will learn how to use the social platforms to broadcast live video across Periscope, Facebook and YouTube. Learn how to create live streaming video for these platforms; how to shoot live video with solid quality; and how to use their interactive elements. Hear how streaming live increases viewer engagement and learn about additional hardware tools that make for great live streaming broadcasts. Led by Mario Armstrong, NBC TODAY show Digital Lifestyle Contributor, who has done over 600 Periscope broadcasts and uses Facebook live and YouTube live weekly.	D101 Evaluating SAAS, On-Prem, and Hybrid Deployment Models When Selecting an Enterprise Video Platform These days, organizations are looking to support the complete live and on-demand video use case, including content creation, distribution, management, and reporting. As many of these initiatives are now enterprise-wide, one of the critical questions facing organizations is whether to deploy on-premise, cloud/SAAS, or hybrid. Listen as leading organizations discuss the considerations, benefits, and limitations of each deployment model, why their organization went in a specific direction, and what advice they have for organizations currently evaluating one or more deployment models.
11:45 a.m. – 12:30 p.m.	A102 How To: H.265: Living Up to the Hype as the Successor to H.264 Despite the gains that HEVC/H.265 codec developers continue to make with its efficiency and quality, questions around the readiness of the new technology surface daily. The hype is compelling: better compression and faster/cheaper delivery over lower bitrates. For content distributors delivering content to mobile devices over congested 3G/4G/LTE networks, these traits are highly desirable. In this session, learn how H.265 compression and deployment options can be utilized in typical online streaming workflows, and, more importantly, if your target audiences can benefit. Up-to-date examples, using FFmpeg with x264 and x265 output, are compared for bitrate, compression time, and file size. 4k input and output are also be examined.	B102 Demo: Hands-On With Streaming Devices and OTT Platforms In this special session, Dan Rayburn presents a hands-on comparison showcasing the leading streaming devices, and content platforms. Devices from Apple, Amazon, Google, Microsoft, Roku, and Sony are compared, along with every major OTT service. You also see a demo of the latest 4K offerings and learn how to stream content from phones and tablets and display it on your TV.	C102 Improving Video Quality and Reducing Bandwidth by Going Beyond Fixed Bit-Rate ABR Recipes Online video distributors facing the challenge of congested mobile networks are all seeking methods for reducing bandwidth while maintaining video quality. This panel discusses real-world methods, techniques, and solutions for moving beyond traditional fixed bit-rate ABR profiles to a content adaptive approach, where the encoding bit-rate is determined by the needs of the video vs. a pre-determined recipe. Come hear innovative thinking that, if adopted, can yield a 20% or potentially higher savings while improving the quality of your video encodes.	D102 Video Goes Virtual: Business Challenges and Opportunities Around VR Video Led by the popularity of video games, virtual reality (VR) will, over the next several years, become a pop cultural phenomenon. It has few rivals in terms of its potential to provide a low-cost, portable, and yet highly immersive experience. Of course, none of this means that VR’s future as a mainstream platform is certain. This session addresses key questions including these: When will there be a meaningful market for VR video? How will marketers and advertisers influence this new medium? How should operators and networks (linear or on-demand) view the potential of VR? To what extent will VR impact the viewing of TV and movies?
12:30 p.m. -1:45 p.m.	Lunch Break - Visit the Exhibit Hall
1:45 p.m. – 2:30 p.m.	A103 Adaptive Bitrate Algorithms: How They Work And How To Optimize Your Stack Adaptive bitrate algorithms are paramount for delivering content that is adapted to the multitude of devices and network conditions. Striking a balance between achieving the highest quality possible without causing stalls is a complex task that involves estimating unknowns such as bandwidth and CPU stress. Another challenge is that the optimal algorithms can vary greatly depending on bitrates, stream types and whether the content is live or VoD. This presentation is designed to give broadcasters a look into how adaptive bitrate algorithms work and, using examples of open-source players such as (dash.js & hls.js), how to optimize them according to your many business and technical considerations.	B103 Building OTT Success: Improving Video Engagement With the number of OTT providers growing every day, consumers are inundated with choice. With a few clicks of the mouse, they can unsubscribe from one platform and subscribe to another. In order to survive, OTT providers must figure out how to keep their viewers engaged. Is it through unique features? Specialized content? Interactive applications? In this panel, industry experts discuss some of the methods that they use to improve engagement with their content, appeal to different demographics, and, ultimately, drive subscriber loyalty. Join this lively discussion and dig into how to truly make a successful OTT platform.	C103 Streaming Deployment Architectures in Higher Education In attempt to facilitate new modes of teaching, such as online and flipped classrooms, the behind-the-scenes process of building a course has quickly changed. On demand video portals, recording studios, and web-conference sessions are working their way into many universities. This session will explore the workflow universities have developed to deliver their online and flipped classes, along with the tech they use to make it possible. This session will highlight what schools have found to be successful, efficient technologies and highlight lessons learned.	D103 Cracking the Multi-DRM Code: How Best to Build Secure Playback for Video Content protection, while often considered a solved problem, remains a critical enabler for changing content business models. Achieving ubiquitous, secure delivery of online content involves a complex chain spanning licensing negotiations, trusted workflows, scalable delivery and secure rendering capability with or without silicon anchors. This panel brings together copyright owners (who influence robustness requirements) and service providers who are leading the way in choosing and deploying multi-rights solutions, to answer critical questions about DRM best practices for today and tomorrow.
2:45 p.m. – 3:30 p.m.	A104 How To: Building a Great Streaming Channel on the Roku Platform In this session, Roku provides an overview of its proprietary OS, available on Roku streaming players, Roku TV models, and Roku Powered players. The presenter shares tools and tactics, including an overview of the software developer kit, resources and services available to help manage channels and best practices. The session also discusses advanced topics, including integrated billing and the different ways to monetize content through advertising, on-device promotion, and other marketing opportunities.	B104 Live Workflows Description TBD.	C104 Building A Streaming Solution Within The Firewall Whether you want to broadcast a company-wide meeting or new employee training, streaming it through your internal network saves on time, travel costs and resources. This session looks at real-world architectures being used for distributing streams to all screens within an enterprise or education setting. Are newer peer-to-peer (p2p) or multicast technologies part of the answer? How do you also reach remote and mobile workers? You’ll walk away with recommendations on achieving the best-possible quality and broadest audience reach, along with best practices and lessons learned. Join us for this information-packed session on building an internal streaming solution to fit your business needs.	D104 EMMYS This session will be organized by Emmys association.
3:30 p.m. - 4:00 p.m.	Break – Visit The Exhibit Hall
4:00 p.m. – 5:00 p.m.	A105 The New Bundle: Moving Beyond Cable for the Digital Consumer Last year was filled with announcements of new products and OTT experiences, creating lots of buzz, but how has that momentum continued into 2016? With reorganized options for viewing, consumers have more choices than ever before, some of which allow them to access their favorite content for a fraction of the cost of a cable subscription. This presentation outlines the new technologies leading the way toward the next generation of broadcasting. From integrated channel guides to place-shifting options, there’s never been more ways for consumers to view their favorite television programming without committing to a contract.	B105 Hands-On Demo: Smart TV Platforms in Action In this special session, Dan Rayburn demos the latest connected TV platforms from Samsung, Sony, Sharp, Vizio, LG, and TCL. Attendees see a hands-on overview of what each manufacturer has to offer in terms of the latest content apps, user interfaces, and video quality, and hear how these TV platforms are going to evolve over the coming years.	C105 How Live Streaming Is Changing Content Creation Learn how content creators are using live streaming to create new formats, change production approaches and create more engaged interaction from fans. Hear first-hand success stories and pitfalls to avoid from content creators and platform enablers. This session will also discuss how content owners can use live streaming to market their content, find new audiences, create more advocates and increase consumption. Learn which formats are ripe for live streaming and hear about the new opportunities beyond sports, breaking news and music concerts that are taking advantage of live streaming.	D105 EMMYS This session will be organized by Emmys association.
5:00 p.m. -6:00 p.m.	Reception in Exhibit Hall

Wednesday, May 11, 2015

9:00 a.m. – 10:00 a.m.	Welcome & Keynote: To Be Announced
10:00 a.m.-10:30 a.m.	Break - Visit the Exhibit Hall
		Track A – Regent	Track B – Nassau		Track C – Murray Hill		Track D – Gramercy B
10:30 a.m. – 11:30 a.m.		A201 How To: Measuring the Effectiveness of Your Media Asset Management Deployment This session presents an effectiveness model across 16 dimensions for measuring your effectiveness in media, digital, and video asset management. We look at what you need in addition to the right product to ensure the success of your deployment, and how to move from an ad hoc or formative state into a more operational and ultimately, an optimal one.	B201 4K Video This session will be about 4K video, description TBD.		C201 DASH Today: Consortia Adoptions and Industry Deployments This panel discusses the latest developments in DASH, both in standardization as well as consortia adoption, particularly new developments in MPEG, DASH-IF, ATSC 3.0, and the CTA GIVE projects. The panelists talk about these new developments, recent DASH commercial deployments, challenges and lesson learns from previous ones, and how the streaming industry is evolving around DASH deployments.		D201 Video Deployments Inside EDU This session will be about video inside EDU institutions. Description TBD.
11:45 a.m. – 12:30 p.m.		A202 How To: Fine-Tuning Your Adaptive Encoding Groups With Objective Quality Metrics Choosing the number of streams in an adaptive group and configuring them is usually a subjective, touchy-feely exercise, with no way to really gauge the effectiveness and efficiency of the streams. However, by measuring stream quality via metrics such as PSNR, SSIM, and VQM, you can precisely assess the quality delivered by each stream and its relevancy to the adaptive group. This session identifies several key objective quality metrics, teaches how to apply them, and provides an objective framework for analyzing which streams are absolutely required in your adaptive group and their optimal configuration.	B202 How Big Stars and More Money Are Changing Short-Form Content Short-form streaming media is becoming to TV what TV has become to feature films: the next stop for Hollywood’s top storytellers. A-List writers, producers, and directors are training their sites on new opportunities, and leading global brands are lining up to join in. Resurgent music videos, high-production web series, and narrative-branded content represent just a sample of what’s already in development. Hear industry leaders describe the key business drivers accelerating the shift from prestige theatrical fare, past television, and into the wide open world of high-quality streaming content.		C202 Advertiser Strategies for OTT With most major television outlets developing some form of over-the-top video application—and countless upstarts developing new programming for the new format—brands are taking note of shifting eyeballs.  That said, some industry analysts continue to argue there is still not a sustainable economic model for digital video. Will OTT services be monetized as an extension of digital video with primarily programmatic pre-roll, or should advertisers seek new models to engage consumers in this still-emerging environment? What role can brands play either supporting publishers or becoming publishers in an a la carte channel ecosystem?		D202 Driving Customer Awareness And Loyalty For Your Enterprise With Video In this session you’ll learn how successful enterprise teams balance their creative video messaging with production best practices to engage their customers. We’ll also examine how small changes in your planning, production and review process can improve your video output and productivity. Given its impact in recent years, we’ll discuss how content marketing has affected video performance across your digital channels and audiences. To ensure we don’t overlook your audience’s user experience, we’ll review which video player features have the most impact on enterprise customers and why. Finally, we’ll share how various hosting and sharing platforms are optimized for different video formats.
		12:30 p.m. -1:45 p.m. Lunch Break - Visit the Exhibit Hall
1:45 p.m. -2:45 p.m.		A203 A Brand New Deal: The Thriving Evolution of Sponsored Content Lately we’re seeing the rise of brand integration as a means to help fund content creation. Brands now have their own successful production studios, and companies like Yahoo have launched brand-integrated video series. This session will discuss what these and other content creators are doing to gain great audience traction with sponsored digital projects. Hear from original content leaders how brands can best integrate with entertaining video programming to tell a compelling story, proven strategies and partnerships to broaden audience reach, and ultimately how to bring together the consumer, brand, platform and idea to create a formula that works best.		B203 Business or Bubble? The Rise (and Potential Fall) of Subscription-based Monetization As OTT monetization strategies diversify, the ways in which subscriptions can be structured have continued to expand. Many companies want to emulate the simple subscription OTT model of Netflix. The past two years saw the launch of HBO Now, Sling TV, WWE Network, Crunchyroll, NFL Game Pass, The Blaze, CBS All Access, and many other subscription services. But how many can the market support? When cord nevers, shavers and cutters look for single subscription services and skinny bundles how many are they likely to buy? The simplicity of a straight subscription model is appealing, but in today’s “in app” world, advanced monetization modeling and hybrid approaches can serve as a gateway to your subscription service. What does it take to be chosen by enough people to make a business?		C203 Ultra HD Forum This session will be organized by the Ultra HD Forum.
2:45 p.m. - 3:15 p.m.		Break – Visit The Exhibit Hall
3:15 p.m. -4:00 p.m.		A204 The Great OTT Migration As consumers continue to view content on multiple devices, cut the cord, binge TV and seek new ways to watch, a Great OTT Migration is afoot among the largest providers around the globe. This panel will discuss the hurdles in front of the Great OTT Migration, everything from tech behemoths bidding for sports streaming rights, costs, publishers phasing into broadcasters, technical hurdles, meeting consumer expectations, and a general debate about what will decide the winners from the losers.		B204 Topic TBD – Open to round table topic suggestions		C204 Topic TBD – Open to round table topic suggestions