Streaming Media West Advance Program – Updated as of Aug. 9th 2015

Those interested in speaking should contact Dan Rayburn, mail@danrayburn.com, 917-523-4562

Sessions in red are not available. No new session proposals are being accepted.

Tuesday, November 17^th 2014

9:00 a.m. - 10:00 a.m.	Welcome & Keynote: TBD
10:00 a.m.-10:30 a.m.	Coffee Break - Visit the Exhibit Hall
	Track A – Huntington Ballroom North	Track B – Salon E	Track C - Salon F	Track D – Salon G
10:30 a.m. – 11:15 a.m.	A101 Predicting The Winners and Losers Of The Streaming Device Market This session will focus on the popular streaming devices in the market today, including dongles, smart TVs, consoles, and mobile devices. Panelists will discuss the crowding of the streaming device market over the past two years and touch on the devices that are gaining more consumer traction than others. Hear what viewer habits are driving some streaming devices to outgrow others, especially for millenials who value the social aspect of watching premium content with friends as much as they value their ability to cut the cord. Learn what the future of digital entertainment in a multiscreen world will look like and which devices will dominate the market. Moderator: Jessica Smith, Research Analyst, BI Intelligence	B101 What Corporate Users Really Want From Their Webcasting/Online Video Platform Trying to engage a live audience is difficult, and even more so, when that audience is online and not in front of you. Most of the burden for driving this engagement falls on the presenter and the content they're presenting but there are many things a platform can do to enhance engagement during a webcast or video broadcast. This session provides the perspective from seasoned corporate users of what they want from their webcasting and online video platforms to drive better engagement from their audiences. Moderator: Sourabh Kothari, Senior Manager, Rich Media Marketing, Cisco	C101 Making Money With Video In An Unbundled World The rapid expansion of OTT offerings to the market is creating an abundance of choice for consumers, confusion, content overload and shrinking wallets. This session will help M&E companies and operators understand the software tools needed to build audience awareness and create known users for sustainable economic models. It will explore the kinds of systems that companies need to not only get video to play across all devices, but also to build a sizable user base and progressively move users smartly from freemium to advertising, pay-per-view and subscription business models. Moderator: Daniel Webster, Managing Director, Kaltura Strategic Solutions	D101 How To: Creating A Great Streaming Channel On The Roku Platform In this session, attendees will learn the basics on how to develop a streaming channel for the Roku platform as well as more advanced tools and tactics. Roku will provide an overview of its software developer kit and proprietary BrightScript language, educate attendees on the resources and services available to help manage channels, including integrated billing, and share the best practices for creating a great streaming channel. The session will also discuss the different ways to monetize content, through advertising, on-device promotion and other marketing opportunities. Presenter: Roku
11:30 a.m. – 12:30 p.m.	A102 Best Practices For Interacting With The Social Platforms Hear from technical and product leaders within the multi-channel network community on how to make the most out of one's relationship with platforms like YouTube, Facebook and Twitter. Learn how technical meritocracies, bleeding-edge product ideas, and unconventional integrations can lead to closer more meaningful relationships with the platforms. Attendees will hear from those who have successfully partnered with social media platforms and learn how to makes these organizations partners instead of pains. Moderator: Mark Heyert, GOVA	B102 Emerging Streaming Technologies: H.265, VP9, WebM, DASH, HTML5 & WebRTC When thinking about leading-edge technologies and future-proofing, there are many considerations that affect your deployment decisions, from the devices that you want to reach, to the quality level you are trying to deliver. A hot topic this past year has been the debate around Google’s VP9 video codec vs. HEVC for streaming in MPEG-DASH. Which will win out in the end? Is DASH catching on? Will the death of browser plug-ins finally herald the age of HTML5 video streaming, and how does WebRTC fit in? Our panel will dive into these and other questions, helping you decipher which technologies are here to stay, and which should be forgotten. Moderator: Chris Knowlton, VP, Streaming Industry Evangelist, Wowza Media Systems	C102a OTT vs. Cable — The Pros and Cons This presentation will analyze a living room debate millions of Americans are engaging in—deciding whether or not to cut the cord with their cable TV or satellite provider. With the rise of compelling over-the-top services and the distinctly different entertainment consumption habits of millennial users, it is worth a careful look at the pros and cons of each service. Learn the strengths and weaknesses of OTT services as well as offerings from traditional cable and satellite providers. Attendees will hear about the economics and the industry headwinds that will help you make a decision to keep or shed a cable TV subscription.  Presenter: Mark Vena, VP, Worldwide Marketing, Sling Media C102b A Deep Dive Into The Video Behavior Of U.S. Consumers The way consumers watch video is in flux, but what does that really mean for content producers and service providers?  Is the current hot strategy for cable channels to provide streaming options the right move? What types of programming are keeping consumers tied to their service providers? In this interactive session, learn the answers to these questions and others by exploring the latest survey results on cord-cutting/shaving, TV Everywhere, mobile viewing, future viewing plans and more. The presentation will break down the results by age demographics and will feature findings not previously released publicly. Presenter: Jonathan Hurd, Director, Altman Vilandrie & Company	D102 How To: Encoding Live And On-Demand Video Using HEVC This session explores the current status of HEVC, identifying options for encoding live and on-demand video using HEVC and discussing player options in the streaming and OTT markets. Topics include the comparative quality and usability of HEVC encoders—including encoders from x265 and MainConcept and techniques for maximizing output quality using both codecs. Presenter: Jan Ozer, Principal, Doceo Publishing
12:30 p.m. -1:45 p.m.	Lunch Break - Visit the Exhibit Hall
1:45 p.m. – 2:30 p.m.	A103 HEVC Revisited: Status, Justification And ROI In 2016 Just when we thought the roadmap for HEVC was crystallizing, a series of disruptions are creating a new set of uncertainties. This talk will present the current state of the HEVC market in terms of point solutions within the end-to-end workflow. It will dive deeply into discussing newly emerging challenges, and translate those into implications for HEVC's value proposition. Attendees will also get recommendations on the suggested roadmap for transitioning to HEVC, and what other alternatives are available to content businesses for broadening reach and increasing service profitability. Presenter: Avni Rambhia, Industry Principal, Digital Media, Frost & Sullivan	B103 Creating Great Video User Experiences That Drive Adoption We all know that great user experiences are critical to video consumption on mobile and set top boxes, but how do we go about creating those? And what data do we have to support that investment? This session will discuss how content owners can use UI to improve the content consumption experience by focusing on promotion, search and key features like resume watching. Learn how to tie a multi-platform video experience together, balancing the capabilities of each platform/OS vs. keeping a common brand experience across devices. Data will also be shared on the impact of re-launching platforms where the only change was a re-architected UI. Moderator: Willow Tree	C103 How Big Data Can Increase OTT Ad Revenue This session will discuss how advertisers can more effectively and efficiently reach a buyer of a product or service with OTT than any other media. Over the Top TV apps have access to an enormous amount of information about a prospective buyer of a product or service. By using real-time analysis of social media, geo location, key words and historical buying habits, the metadata managed by an OTT platform can be used to predict real-time buying. As a result, this predictive buying translates into a higher cost per point/cost per lead that an advertiser is willing to pay for qualified buyers. Hear about some of the technology being used, the advertising research it enables and benefits and challenges of this new advertising buying process. Moderator: Steve Wong, Director of Media and Telco, Siemens	D103 How To: Selecting the Right Video Management Technology This presentation helps attendees identify their unique requirements for an effective video management solution. It identifies the mistakes that many video management technology buyers make and provides best- practice advice on how to avoid these mistakes. It looks at the options facing buyers looking for new technology for video review, approval, and delivery. Attendees get advice on how to get to a vendor short list, submitting brief and useful RFPs, what questions need to be asked, and other tips to ensure the right solution is chosen. Presenter: Theresa Regli, Managing Partner & Principal Analyst, Real Story Group
2:45 p.m. – 3:30 p.m.	A104 Streaming Deployment Architectures in Higher Education In attempt to facilitate new modes of teaching, such as online and flipped classrooms, the behind-the-scenes process of building a course has quickly changed. On demand video portals, recording studios, and web-conference sessions are working their way into many universities. This session will explore the workflow universities have developed to deliver their online and flipped classes, along with the tech they use to make it possible. This session will highlight what schools have found to be successful, efficient technologies and highlight lessons learned. Moderator: Christopher Miano, Sr. Technology Support Specialist, Temple University Fox School of Business	B104 The Benefits Of Plug-In Free Streaming  Today’s modern browsers have embraced the open standards of HTML5, EME/MSE and MPEG-DASH. While this has created a much more consistent and interoperable environment, the landscape for streaming across devices is still very complex. This session will highlight how using open standards with both established and newer codecs can provide the best mix of cost savings, bandwidth efficiency and platform coverage. Moderator: Google	C104 The Business Strategy Behind The Fragmenting OTT Market From Netflix, HBO and Showtime, to broader offerings like Dish’s Sling, CBS’s All Access, Comcast’s Stream and Apple TV rumored to launch in the Fall, there are a lot of OTT options. Are we ensuring differentiated experiences for consumers or are we building a slew of "me too" services? With reports showing OTT revenues are expected to be over $10B within the next few years, are content owners building a healthy marketplace with enough competition and differentiation for revenues to continue to grow? This panel will explore the business strategies behind the unbundling & unraveling of the industry as it moves from cable to the cloud, and the subsequent sprint to build new OTT experiences. Moderator: Jim O’Neill, Principal Analyst, Ooyala	D104 How To: Choosing The Best Streaming Player For The Right Device With so many devices, browsers and operating systems in the market, companies are often left with confusing choices when it comes to their video players. Do you use Open Source technologies, or are you better off with a proprietary player? Should you build your own, or use one from a third-party? Can you use the same player stack across all the devices you need to support, or will you need multiple solutions? Is it viable to still stream to the desktop with Flash and Silverlight, or can you build a streaming solution without any plugins? These and other questions will be answered in this how-to session that will outline your options and explore the code necessary to build a modern streaming player. Presenter: Jeff Tapper, Chief Architect, Digital Primates
3:30 p.m. - 4:00 p.m.	Break – Visit The Exhibit Hall
4:00 p.m. – 5:00 p.m.	A105a Best Practices For Future Proofing Your File Based Workflow Media customers building for big screens, web experiences, mobile/tablet apps, and content for virtual and augmented reality are redefining the digital media landscape. New hardware and software options are bringing high-end digital cinema workflows to productions of all sizes and budgets. This presentation will highlight how to take ProsRes HQ workflow from source to destination in a matter of minutes. Learn how to process videos for new vertical placements on social and mobile media and best practices for getting the most out of your file based workflow. Moderator: Tim Napoleon, Chief Strategist, AllDigital A105(b) Building An Integrated, Multi-Platform Analytics Solution for TV Everywhere Many publishers use multiple analytics solutions from various OVPs (client), CDNs (server), or other specialized providers, and thus find their data fragmented into silos and difficult to interpret. This presentation will focus on the software architecture and general approach BYUtv used to create an integrated analytics solution that combines video, page, and app performance data into a single data repository for all TV Everywhere platforms. Learn how to make the challenge of measuring video consumption, user behavior, and app performance easier across multiple devices. Presenter: Ryan Holmes, Director, Digital Media, BYU Broadcasting	B105a Best Practices For Content Monetization & Distribution on Twitter This presentation will discuss how TV networks, sports leagues and MCN's distribute and monetize their content on Twitter. Hear how Twitter is envisioning and enabling the publishing and monetization of video at an even greater scale going forward. Attendees will learn some of the latest video trends taking place on Twitter, how content partners are using the platform and which type of video content, from short-form video to live broadcasting with Periscope, is having the most success. Presenter: David Grossman, Head of TV & Entertainment, Content Partnerships, Twitter B105b Case Study: How T-Mobile's CEO Uses Periscope To Engage With Customers John Ledger, CEO of T-Mobile has over one million twitter followers and is redefining the wireless telco industry. His early adopter personality keeps T-Mobile's social media and corporate communicators on their toes making sure they keep up with him. John recently has hyper-adopted Periscope and using it to live-stream himself at all times of the day. This presentation will present a case study of enterprise usage of instant live streaming at T-Mobile and chat with John about his thinking using this technology in the wireless industry. Presenter: Ali Daniali, Technical Lead, T-Mobile	C105 The Future Of 4K and Ultra HD on Streaming Services OTT Service Providers have already gone ahead of the traditional VOD providers by providing 4K content to their subscribers. But is it giving the consumers the wow factor that they’re looking for and is it really Ultra HD? Internet deployment models have continued to push traditional broadcast video with more choice and evolved viewer experiences that are deployed quickly and often without heavy reliance on standards. What does this mean for Ultra HD in OTT services? How does it scale across the industry and how is the term Ultra HD ultimately defined? This panel features senior experts from content owners, studios, technology providers and service operators to give their individual perspectives on how Ultra HD will scale across the industry and the evolution of the viewing experience over the next 5 years.  Moderator: David Price, Vice-Chair, Ultra HD Forum	D105 Real World Comparisons of H.265 and H.264 Compression As momentum behind HEVC/H.265 grows, questions around the readiness of the new technology surface daily. The hype is compelling: better compression and faster/cheaper delivery over lower bitrates. For content distributors distributing content to mobile devices over congested 3G/4G/LTE networks, these traits are highly desirable. In this session, learn if and how H.265 compression and deployment options can be utilized in typical online streaming workflows, and more importantly, if your target audiences can benefit. Up-to-date examples using FFmpeg with x264 and x265 output are compared for bitrate, compression time, and file size.  Presenter: Robert Reinhardt, Creator, videoRx.com
5:00 p.m. -6:00 p.m.	Reception in Exhibit Hall

Wednesday, November 18^th 2015

9:00 a.m. – 10:00 a.m.	Welcome & Keynote: TBD
10:00 a.m.-10:30 a.m.	Break - Visit the Exhibit Hall
		Track A – Huntington Ballroom North	Track B – Salon E		Track C - Salon F
10:30 a.m. – 11:15 a.m.		A201 DRM In The Age Of HTML5: What You Need To Do Now We often take for granted the cornerstone that all content services hinge on, which is DRM. Long considered a solved problem, there are significant technology shifts underway that are poised to disrupt the status quo and potentially require reengineering, or even re-architecture, of license servers on the back-end and apps on the front-end. This session will discuss the impact of EME and HTML5, and what it means for service providers and app developers. Learn the impact of mandatory hardware-based DRM protection and its impact on OEMs and content owners. Moderator: Avni Rambhia, Industry Principal, Digital Media, Frost & Sullivan	B201 Using OTT Workflows To Create Live-To-VOD Assets In this session, industry experts will share how they’ve been able to launch live-to-VOD services without a complete overhaul of their infrastructure by applying software-defined video solutions to easily migrate from one type of scenario to another. Panelists will describe how they use OTT workflows to create catch-up TV assets within existing IPTV infrastructures to support old set-top-box and other non-adaptive bitrate devices. Among other tips, they’ll share how they’ve employed JIT packaging for workflow simplification, cost reduction and content production and how they’re combining embedded encryption and decryption with JIT DRM wrapping. Moderator: Aslam Khader, Chief Product Officer, Elemental Technologies		C201 Benefits Of Deploying Multicast-Assisted ABR Within An Operator Network As operators transition to all-IP they are looking at opportunities to conserve access network bandwidth. Multicast-assisted ABR (M-ABR) is a low cost and easy to deploy solution that allows operators to see multicast gains on all in-home devices leveraging their TV Everywhere infrastructure. This panel, organized by CableLabs, will discuss how M-ABR can be deployed over any multicast-capable access network and effectively extends the operator’s CDN into the home by caching content on the gateway. Learn how multicast-assisted ABR allows operators to transition to all-IP, which enables it to be used in the short-term or as a long-term solution to bandwidth conservation on the access network. Moderator: Matt White, CableLabs
11:30 a.m. – 12:30 p.m.		A202 Bye-Bye Browser: Product Strategy For OTT and TVE In The Post-PC Era This session will discuss how TV Everywhere and OTT providers are adapting their product roadmaps to meet changing consumer behavior. The discussion will focus on how to manage PC-centric services that are in decline, mobile services that generate high traffic, but low monetization, and fragmented connected TV devices where there is no clear winner. We will discuss apps vs. web, single vs. multiple apps, hybrid billing models, in-app upgrades and why competition is a good thing. Moderator: Joel Espelien, Senior Analyst, The Diffusion Group	B202 Stream Stitching: Why the Buzz, Where it's Working, and What Happens Next Stream Stitching and server side ad insertion is picking up steam as an approach that lets content owners beat ad blockers on the desktop and provide better ad delivery on the mobile web - among other benefits. However, the technology is still early in its adoption curve with a lot of innovation in the works to drive its deployment across more devices and use cases. In this session we'll review the data to see where server side ad insertion and stitching have been helpful to publishers and broadcasters and explore how it is evolving to support analytics, interactivity, programmatic and other components of online video advertising. Moderator: Mike Green, Brightcove		C202 Friction Free TV Everywhere Authentication For TV Everywhere to reach adoption, the current authentication process needs be made as user friendly as possible, removing any obstacle standing between consumers and their content viewing experience,. In this strategic session, we look at the recommended best practices that the OATC (Open Authentication Technology Committee) has proposed to achieve such Friction Free authentication and discuss a set of guidelines that aims to create a seamless user experience in the first instance. Moderator: OATC
12:30 p.m. -1:45 p.m.		Lunch Break - Visit the Exhibit Hall
1:45 p.m. -2:45 p.m.		A203 Windows 10 And Its Impact On The Media Ecosystem As Microsoft's new Windows 10 operating system begins rolling out to all their devices, what is the impact to media apps, media consumption and content owners? Client features like Cortana and system level notifications combined with new Azure services hope to enable more intelligent, more personalized viewing experiences. This session will discuss what the adoption might look like, what new features will be of interest to consumers and how Windows 10 enables a deeper intelligence in the apps we use to watch our content. Moderator: Andy Beach, Program Manager, Microsoft	B203 Building an Internal Enterprise/Edu Streaming Solution Whether you want to broadcast a company-wide meeting or new employee training, streaming it through your internal network saves on time, travel costs and resources. This session will dive into architectures that are commonly used for distributing streams to all screens within an enterprise/edu setting, plus discuss reaching remote and mobile workers. You’ll walk away with recommendations on achieving the best-possible quality and broadest audience reach, along with best practices and lessons learned. Join us for this information-packed session on building an internal streaming solution to fit your business needs. Moderator: Chris Knowlton, VP, Streaming Industry Evangelist, Wowza Media Systems		C203 How the Creator Revolution is Changing The Content Business YouTube and Vine stars are rewriting the rules on how audiences discover and engage with content, leading to a swath of non-traditional pathways for exploration by brands, marketers and fellow creators. It is a world devoid of the gatekeeping that dominates traditional media, allowing creators and brands to build direct relationships with the most engaged consumers. With that opportunity comes all the challenges of social media (community management, publishing strategy), plus an added layer of responsibility to the audience members themselves. In this session, successful creators and business leaders will discuss how to work with video stars, what advertising means in this new space, and how the deep connection between stars and their superfans drives engagement with brands. Moderator: Robert Davis, Executive Director, Content Marketing, OgilvyOne
2:45 p.m. - 3:15 p.m.		Break – Visit The Exhibit Hall
3:15 p.m. -4:00 p.m.		A204 The Future of Video in a Multi-Screen World It goes without saying that consumption of video is changing as new platforms, formats, and industry dynamics evolve. From the dawn of 4K to Snapchat Discover, the quality, quantity, and sheer variety of video experiences are growing every day. This panel will look at the future of broadcast and video services in a multi-screen world, attempting to peer in to the near future to explore issues both at the fore, such as 4K, and still on the fringe, such as virtual reality. Moderator: TBD		B204 4K Streaming: Cost, QoS, and Cutting Through The Hype It seems every year the online video space is inundated with the next big thing and a push toward the latest technology must-have. In years past, we saw pushes for 3D streaming and HEVC; this year, it’s all about 4K. This session will cut through the 4K hype and discuss what real-world impact 4K could have and what the requirements really are to stream in 4K. Hear from experts from various sides of the industry to get some clarity on what 4K will cost content owners to implement, how QoS will be addressed, and what the future may hold for 4K streaming. Moderator: TBD