Two speaking spots just opened at the Streaming Media West show which starts on Tuesday in LA. The panel is entitled, "The Impact Of TV Everywhere And Over-The-Top Video". If you are interested in being considered for the speaking spots, please contact me and provide me with details on how your expertise fits into this topic.

Tuesday, November 2nd, 2010 (2:45 p.m. – 3:30 p.m.)

The Impact Of TV Everywhere And Over-The-Top Video
Some consumers have experimented with it, many retailers appear to be clamoring to get a piece of it and every CE vendor is touting it, but will OTT ever really appeal to the masses? Is this type of online service enough to slow consumer consumption of–and possible defection to–over-the-top video services? What more must cable providers do to grab the attention of their subscribers? In this panel, we'll discuss the hot-button issues associated with content programming and the potential business models that could make these services successful.

For content creators looking to monetize their video across mobile devices, the market can be pretty confusing. How do content creators reach the widest possible audience across so many different devices and mobile platforms like Android, Apple, Symbian, RIM, and Palm? At the Streaming Media West show next week, we have a session that will outline some of the differences between the different mobile platforms, what impact 4G will play in providing a good user experience and how content creators can reach consumers on their smartphones. Confirmed speakers include:

• Moderator: Arlene Zeichner, Principal, Zeichgeist
• Justin Eckhouse, Senior Product Manager, Video and Mobile, CBS Interactive
• Joe Inzerillo, SVP, Multimedia & Distribution, Major League Baseball Advanced Media
• Joanne Waage, VP, Strategic Media Partnerships and Programming, MobiTV
• Tom Lasiter, WiMAX Industry Marketing Manager, Intel

You can register online for the Streaming Media West show and get $300 off by using my personal discount code of DRF1.

On Wednesday at 2pm ET, come join me as I moderate a Q&A session entitled "Advanced Deployment strategies for Interactive Media" with Adobe’s Flash Media Server Product Manager, Kevin Towes in our next installment of StreamingMedia.com's Ask Adobe Web Event Series. Don’t miss out
on this opportunity to ask Adobe how to deploy interactive applications using the Flash Platform and get your questions answered on the topic. The webinar is free and you can sign up here.

Some consumers have experimented with it, many retailers appear to be clamoring to get a piece of it and every CE vendor is touting it, but will OTT ever really appeal to the masses? Is this type of online service enough to slow consumer consumption of–and possible defection to–over-the-top video services? At the Streaming Media West show next week, executives will discuss the hot-button issues associated with content programming and the potential business models that could make these services successful. Confirmed speakers include:

• Moderator: Matt Smith, VP, Chief Systems Architect, Inlet Technologies
• Perkins Miller, SVP, NBC Universal Sports
• Emil Rensing, Chief Digital Officer, EPIX, Studio 3 Partners
• Craig Bender, Director, CTO Office, Motorola Mobility – Home Division
• Hardie Tankersley, VP, Innovation, FOX Broadcasting Co.

You can register online for the Streaming Media West show and get $300 off by using my personal discount code of DRF1. And check out the entire list of content speakers including executives from NBC, FOX, CBS, Comcast, MTV, MSNBC, EPIX, MLB and more.

Contest is now closed. If you're looking to get Internet sourced video on your TV or game console, look no further than PlayOn software from MediaMall Technologies. Designed to be installed on a PC, (no Mac support) the software relays on-demand streaming content from your PC to your TV and other compatible devices via the Wii, Xbox 360 and PlayStation 3. And thanks to MediaMall Technologies, I have one free lifetime license of the PlayOn software to give away to a lucky reader of my blog.

To enter the drawing, all you have to do is leave one comment on this post and make sure you submit the comment with a valid email address. Drawing is open to U.S. and Canada residents only. The winner will be selected at random at the end of the month. A big thanks to MediaMall Technologies for the giveaway. Congrats to Ron Ramkirpaul from Virginia who won the item.

As video becomes increasingly important on the web, content providers, browser developers, and end users can no longer afford to have the primary video delivery mechanisms locked up in standards that cannot be adapted to new environments. This is especially true for emerging trends such as mobile video and cross-device video technologies. HTML5 Video might be the answer, and at the Streaming Media West show next week, we'll discuss what it is, the challenges it's facing, and how it affects other formats such as Flash and Silverlight, as well as how leading platforms and web giants such as Google, Mozilla, and Apple are supporting it. Confirmed speakers include:

• Moderator: Tim Napoleon, Co-Founder, President, Alldigital
• Jeroen Wijering, Chief Digital Architect, LongTail Video
• John Luther, Product Manager, WebM Project
• Gerald Abrahamian, Executive Director, New Media Operations, Comcast Entertainment Group

You can register online for the Streaming Media West show and get $300 off by using my personal discount code of DRF1. Have a question about the show? Someone you want to meet? Reach out to me and I'll be happy to make an introduction.

Everyone reading this blog is aware of the fact that Internet traffic continues to grow, and that an increasing amount of this traffic is being driven by video. Cisco VNI projects Internet traffic to grow 5 times between 2009 and 2013, and video will constitute 90% of overall traffic. As a result of all this video traffic, one of the biggest buzz words being used lately by telcos as well as vendors selling CDN platforms for use inside a carrier network is the term transparent caching. There's a lot of folks using the phrase these days and as a result, a lot of confusion exists as to what it is, how it differs from regular caching and the role it plays in the CDN industry.

Content caching technology utilized for network optimization has been available for many years, and today, there are a couple of different types of caching approaches being used. Originally caching technology focused on basic web pages and moving HTML files and web objects closer to a user to improve response time. Basic web caching became less necessary as network operators grew bandwidth capacity throughout the last decade and today, most people are familiar with caching to provide application acceleration and scale for CDN's like Akamai. There is also service specific content caching to address particular services, such as Google cache.

What may (or may not) come as a surprise to some readers is the impact that all this traffic has on service provider networks. While CDNs make their money from content publishers who typically pay based on volume, network service providers' money comes from their subscribers who pay a fixed amount per month. So while CDNs (theoretically at least) stand to gain from this increase in video traffic, network service providers are stuck between the proverbial rock and hard place. They have to invest in their networks to scale to support this traffic, yet they are receiving little incremental revenue from it. Clearly, investment with no return is not a sustainable model, and service providers recognize this.

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