Time and cost are huge factors when media publishers consider which device platforms they need to support and at the Streaming Media East show next week, we’ll help you figure it all out. In a session titled “Developing OTT Apps for Multiple Platforms“, a mix of developers will discuss the strategic view of supporting multiple devices and the realistic cost for deploying across multiple platforms. Learn the logical operations that can easily be repurposed, and what must be unique to each platform. Using the context of existing Windows, iOS, and Android applications that the panelists have been involved with, the conversation will also cover the most recent Windows 10 announcements and outline what is required for content owners to deliver their services to connected devices. Confirmed speakers include:

• Moderator: Andy Beach, Technical Evangelist, Consumer Apps, Microsoft
• Kirby Grines, VP, Business Development, Float Left Interactive
• Mano Kulasingam, Co-CEO, Digiflare
• Michael Her, Co-Founder, CTO, NeuLion

Online registration for the event is still open and using the discount code of DR100 will get you a two days pass to all of the keynotes and sessions for only $695. #smeast

The DASH Industry Forum has organized a session at the Streaming Media East show next week entitled “Implementing New Technologies With MPEG-DASH“. This session explores some of the new technologies being brought to the table by the next version of MPEG-DASH to address these and other enhancements in OTT delivery. This session will cover Server and Network Assisted Streaming (SAND), improved DASH streaming Using HTTP 2.0, Websockets, and Tile Streaming using Spatial Relationship Descriptors. Confirmed speakers include:

• Moderator: Iraj Sodagar, Multimedia Architect, Microsoft
• Vishy Swaminathan, Principal Scientist, Adobe Research
• Stefan Lederer, CEO, Bitmovin
• Alexander Giladi, Sr. Manager, Video Software Architect, InterDigital
• David Agranoff, Lead Architect, Cable Labs

Online registration for the event is still open and using the discount code of DR100 will get you a two days pass to all of the keynotes and sessions for only $695. #smeast

At next week’s Streaming Media East show, I’ll be doing a special presentation from our streaming devices pavilion that will demo the latest smart TV platforms from Samsung, Sony, Sharp, Vizio, LG, and TCL. Attendees will see a hands-on overview of what each manufacturer has to offer in terms of the latest content apps, user interfaces, and video quality, and hear how these TV platforms are going to evolve over the coming years. You can also come and test out all of the other streaming devices in the pavilion, for FREE. Register online and use the discount code of DR100 wto get a free discovery pass and come test out new services from Sling TV, HBO Now, PlayStation Vue and more. #smeast

Updated: Thanks to the Amazon team, they have stepped in to fill this slot with a presentation on “Top Tips for Getting Your Android Apps Running on Amazon Fire TV“.

The presenter for our “How To Build A Chromecast Application” taking place May 12th, at the Streaming Media East show in NYC, had to cancel. I would still like to keep this presentation topic at the show so please contact me if you’d like to take over the presentation spot. Here is a description of what the presenter was planing to cover:

How To: Building A Chromecast Application
This session will cover the entire Chromecast application workflow, including registering your app and developing, debugging, and publishing it. Attendees will learn how the Chromecast user model works and learn more about the design principles of the platform. Get insights into the sender and receiver technology, which displays the content and metadata, and the mobile device or laptop, which controls the playback. Finally, using HTML5 and JavaScript, attendees will see how easy it is to build a simple video player and, using Chromecast SDK, fling the content to receiver.

At the Streaming Media East show next week, we’ve got a session entitled “Dissecting Big Data: Trends In Video Consumption and Behavior” that will discuss how broadcasters, advertisers, and OTT providers are using video consumption data to provide the best end-to-end user experience. The discussion will center on identifying which devices are most popular, which ones provide the most engagement, and the impact they have on OTT services. Learn how to gauge the overall success of your content business based on engagement metrics, user segmentation, globalization and platform partnership. Confirmed speakers include:

• Moderator: Ade Adeosun, VP, Digital Enterprise, Analytics, comScore
• Joe Inzerillo, Executive VP, CTO, MLB.com
• Michael Dube, Streaming Media Manager, NPR
• Jim O’Neill, Principal Analyst, Ooyala

Online registration for the event is still open and using the discount code of DR100 will get you a two days pass to all of the keynotes and sessions for only $695. #smeast

As video continues to proliferate on connected devices, programmatic advertising on this marketing channel is maturing well beyond its real-time bidding roots. At the Streaming Media East show next week in NYC, we’ve got what is going to be a great session entitled “Programmatic Video Advertising Goes Premium“. This session will explore how advertisers, agencies, and publishers are engaging programmatic platforms to take their video ad strategies to the next level. Learn about the rise of private marketplaces, automation, and premium video content colliding, as well as the economics behind it all. Confirmed speakers include:

• Moderator: JoAnna Foyle, SVP, Client Services & Operations, Adap.tv
• David Avalon, VP, Digital Director, MediaVest
• Joey Trotz, VP, Data and Monetization Tech Strategy, Turner Broadcasting
• Rob Green, VP, Streaming, Digital & Programmatic, WideOrbit

Online registration for the event is still open and using the discount code of DR100 will get you a two days pass to all of the keynotes and sessions for only $695. #smeast

Roku will be on hand at the Streaming Media East show next week doing a presentation entitled “How To: Creating A Streaming Channel On Roku’s Platform“. Learn how to develop a channel using Roku’s software developer kit and Roku’s proprietary BrightScript language, from basic VOD channels to full subscription-based services. Attendees will learn about the resources and services available to developers to best manage their channel, including integrated billing, and best practices for creating a great streaming channel. The session will also discuss the different ways to monetize content, through advertising, on-device promotion, and other marketing opportunities.

Online registration for the event is still open and using the discount code of DR100 will get you a two days pass to all of the keynotes and sessions for only $695. #smeast