Few Speaking Spots Left For The Streaming Summit, at NAB Show New York
The Streaming Summit program is shaping up nicely and we’ll have over 100 speakers across 41 sessions and presentations, for the October 17-18th show in NYC. Some of my moderators are looking to fill some last minute positions on their panels and below are the details. Please contact me if interested.
How Streaming Video Can Replace Cable TV at Scale and Quality (Oct. 17th)
TV viewing habits are clearly shifting from legacy cable TV infrastructure to online, but can online streaming truly replace linear TV at scale and quality? This panel will debate the limitations of today’s internet infrastructure and what must change to provide the same scale, quality, performance and low latency delivery as broadcast TV. Speakers will cover the impact on content delivery networks and last mile providers and outline the challenges associated with scaling to meet traffic spikes during major live streaming events. Attendees will also hear about the tech barriers that exist today, what’s being done to address them and how content owners view today’s Internet infrastructure as a possible replacement for cable TV pipes.
[Looking for speakers that represent content owners, broadcasters, publishers and MSOs]
HEVC, AV1 and The Future Of Video Codecs (Oct. 17th)
With H.264 ubiquitous and HEVC moving into deployment, particularly for UHD, do we really need AV1? Questions persist relating to the various, differing, published results of comparisons between HEVC and AV1 performance and complexity not to mention the question of timetables to real-world deployments. This session will discuss the costs to the industry of supporting additional codecs, the benefits that should be weighed against these costs, and uncover the facts and provide a prediction of what the future holds for video codecs in the streaming industry.
[Looking for speakers that represent content owners, broadcasters, publishers and MSOs]
Using CMAF to Reduce Packaging, Storage and Delivery Costs (Oct. 17th)
The introduction of the CMAF standard brings the industry closer to the single format for OTT distribution and playback support on all consumer electronics devices. With the ultimate goal to reduce complexity and cost of delivering video online. Join this panel for a debate about the implications, merits, and challenges of the emerging CMAF standard. We will separate the hype from the reality, helping OTT distributors determine how to plan for its impact on their workflows.
[Accepting all speaking requests]
Advertising Strategies for Embracing and Spending on OTT (Oct. 18th)
As viewer adoption of OTT continues to accelerate, advertisers are tasked with embracing new video platforms that feel unpredictable and unsettled. Ad spend on OTT lags behind viewer demand as advertisers face real challenges adopting to the new landscape. This session will discuss what’s holding advertisers back from spending more dollars online, the complexities of transacting OTT and how the industry is defining a new standard for ad measurement. Hear speakers thoughts on whether ad budgets for OTT should come from TV or digital and their viewpoints on the value of linear vs OTT audiences.
[Accepting all speaking requests]
Social Streaming Strategies for Audience and Social Engagement (Oct. 18th)
Today, the nature of social media audience engagement has changed the game for delivering to the masses – especially with the rise of new entrants like Instagram TV, Snapchat Live, Facebook, YouTube, Twitch and many more. Yet, with so many viable platforms, how do you build an audience across all platforms? Should broadcasters hedge their bets with one platform, or spray-and-pray? How do brands not dilute their properties? How do audiences engage differently? This panel of media executives will discuss the varying strategies that are working for audience development, format and social engagement, and the challenges they encounter when testing or going live on their platforms of choice.
[Accepting all speaking requests]